5700xt Nitro+ running hot

Anyone have any idea why the Sapphire card is running so hot with fans running 80%+. Autofan is on set to cool at 72 up to 100% fan. I have reduced the OCs down to other cards and it is still hot. When OC’d it smokes…lol. I also see others who have this card running at way higher OC’s and it is much cooler. The only thing I did was the 1550 mem straps. Thanks!